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Can I read Retail Marketing Management on EtoBox?
Retail Marketing Management by David Walters and David White is a book available to read on EtoBox.
What is Retail Marketing Management about?
An introduction to a concept of retail marketing which differs from the traditional manufacturers' view. This book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers.
- Author
- David Walters and David White
- Publisher
- Palgrave Macmillan
- Published
- 1990
- Language
- EN
- ISBN
- 9780333428153
- Subjects
- Business, Technology, Management
Other editions & translations
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