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Rural Marketing: Text And Cases, 2/E by C. S. G. Krishnamacharyulu, Lalitha Ramakrishnan is a nonfiction available to read on EtoBox.

What is Rural Marketing: Text And Cases, 2/E about?

Cover Rural Marketing Text and Cases Copyright Contents Preface Part I: New Horizons 1 Rural Marketing Opportunities Introduction What Is Rural? Taxonomy of the Rural Market Go Rural Decision Rural Inhibiting Factors Approach Decision: Rural Marketing Models Bottom-of-the-Pyramid Approach Integrated, Innovative and Inclusive Growth Model Evolution and Scope Concept and Nature Implementing the Decision Rural Versus Urban Marketing Becoming a Rural Marketer Test Your Rural Marketing Potential Summary Discussion Questions Short Answer Questions Essay Questions Internet Exercise Mini Project End Notes Case 1.1 Trials of a Rural Sales Trainee Case 1.2 Rural Entrepreneurship 2 Understanding the Rural Economy Introduction Rural Marketing Environment Social Environment Economic Environment Technological Environment and Innovations Political Environment and Development Initiatives Implications on Rural Marketers Summary Discussion Questions Short Answer Questions Essay Questions Internet Exercise Mini Project End Notes Case 2.1 Dakseva, Janaseva Case 2.2 Rural Outsourcing—The Case of Rope 3 Rural Marketing Experiences Introduction Case of Hul—Project Shakti Case of Cfcl—Uttam Bandhan Case o

Who reads Rural Marketing: Text And Cases, 2/E?

Author

C. S. G. Krishnamacharyulu, Lalitha Ramakrishnan

Publisher

Pearson Education

Published

2011

Language

EN

ISBN

9788131732632

Category

nonfiction

Subjects

Business