Can I read The Naming Book : 5 Steps to Creating Brand and Product Names That Sell on EtoBox?

The Naming Book : 5 Steps to Creating Brand and Product Names That Sell by Brad Flowers is a business book available to read on EtoBox.

What is The Naming Book : 5 Steps to Creating Brand and Product Names That Sell about?

NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business―and it needs to stand out. In The Naming Book , Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests

Who reads The Naming Book : 5 Steps to Creating Brand and Product Names That Sell?

Author

Brad Flowers

Publisher

Entrepreneur Media Inc/Entrepreneur Press

Published

2020

Language

EN

ISBN

9781613084236

Category

business

Subjects

Management, Management & Leadership, Business

Rating

4.4 / 5 (85 ratings)

Updated

2026-03-14