Can I read Brand Naming : The Complete Guide to Creating a Name for Your Company, Product, or Service on EtoBox?

Brand Naming : The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson is a business book available to read on EtoBox.

What is Brand Naming : The Complete Guide to Creating a Name for Your Company, Product, or Service about?

You don't have a brand—whether it's for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand , Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming .

Who reads Brand Naming : The Complete Guide to Creating a Name for Your Company, Product, or Service?

Author

Rob Meyerson

Publisher

Business Expert Press, LLC

Published

2021

Language

EN

ISBN

9781637421550

Category

business

Subjects

Marketing, Business, Management

Rating

4.9 / 5 (53 ratings)

Updated

2026-03-14