Can I read Fundraising Principles and Practice on EtoBox?

Fundraising Principles and Practice by Adrian Sargeant and Jen Shang is a book available to read on EtoBox.

What is Fundraising Principles and Practice about?

<p>This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The <i>Principles and Practice of Fundraising</i> comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning.</p> <p><b>Praise for fundraising principles and practice</b><br> "Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars. Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort."<br> John B. Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion University</p> <p>"This is not just a how-to-do-it book. Rather, it provides deep knowledge about the nonprofit sector, its role in society, and the values and psychology of giving that i

Author

Adrian Sargeant and Jen Shang

Publisher

San Francisco: Jossey-Bass

Published

2010

Language

EN

ISBN

9780470609347

Subjects

Marketing, Finance, Business