Can I read Fundraising Principles and Practice on EtoBox?

Fundraising Principles and Practice by Adrian Sargeant, Jen Shang, and Associates is a nonfiction available to read on EtoBox.

What is Fundraising Principles and Practice about?

"The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has b

Who reads Fundraising Principles and Practice?

Author

Adrian Sargeant, Jen Shang, and Associates

Publisher

John Wiley & Sons, Incorporated

Published

2017

Language

EN

ISBN

9781119196495

Category

nonfiction

Subjects

Finance, Business, Marketing

Updated

2026-03-24