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Can I read Islamic Perspectives on Marketing and Consumer Behavior : Planning, Implementation, and Control on EtoBox?
Islamic Perspectives on Marketing and Consumer Behavior : Planning, Implementation, and Control by Rishi, Bikramjit, 1978- is a nonfiction available to read on EtoBox.
What is Islamic Perspectives on Marketing and Consumer Behavior : Planning, Implementation, and Control about?
In today's increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
Who reads Islamic Perspectives on Marketing and Consumer Behavior : Planning, Implementation, and Control?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Rishi, Bikramjit, 1978-
- Publisher
- Hershey, PA: Business Science Reference, an imprint of IGI Global
- Published
- 2015
- Language
- EN
- ISBN
- 9781466681392
- Category
- nonfiction
- Subjects
- Marketing, Islam, Management
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