Can I read Consumer Behavior : Building Marketing Strategy on EtoBox?

Consumer Behavior : Building Marketing Strategy by David L. Mothersbaugh, Delbert I. Hawkins, Susan Bardi Kleiser is a business book available to read on EtoBox.

What is Consumer Behavior : Building Marketing Strategy about?

**Consumer Behavior: Building Marketing Strategy** builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 14th edition of Mothersbaugh / Hawkins is tech-forward in both format and content, featuring the addition of Connect with SmartBook 2.0.

Who reads Consumer Behavior : Building Marketing Strategy?

Author

David L. Mothersbaugh, Delbert I. Hawkins, Susan Bardi Kleiser

Publisher

McGraw-Hill Education

Published

2019

Language

EN

ISBN

9781260100044

Category

business

Subjects

Management, Business, Marketing

Rating

4.4 / 5 (135 ratings)

Updated

2026-03-14