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Can I read Services marketing on EtoBox?
Services marketing by Woodruffe, Helen. is a nonfiction available to read on EtoBox.
What is Services marketing about?
This text provides a comprehensive analysis of the development of services marketing theory and management within a practical manager-orientated framework. Issues such as service quality, internal marketing and relationship marketing are explored against a strategic marketing background. The services marketing mix is explained in detail and the book's focus extends to marketing research, marketing planning and marketing management.
Who reads Services marketing?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Woodruffe, Helen.
- Publisher
- Pitman, 1995.
- Published
- 1995
- Language
- EN
- ISBN
- 9780273634218
- Category
- nonfiction
- Updated
- 2026-03-24
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