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Can I read Services Marketing (M & E Handbook Series) on EtoBox?
Services Marketing (M & E Handbook Series) by Woodruffe, Helen is a book available to read on EtoBox.
What is Services Marketing (M & E Handbook Series) about?
Services Marketing offers key insights into the marketing of services today. It provides a comprehensive analysis of the development of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality, internal marketing and relationship marketing are explored against a strategic marketing background. The services marketing mix is explained in detail and the book's strategic focus extends also to marketing research, marketing planning and marketing management.
- Author
- Woodruffe, Helen
- Publisher
- Financial Times/ Prentice Hall
- Published
- 1995
- Language
- EN
- ISBN
- 9780712110396
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