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Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1 (Smart Innovation, Systems and Technologies, 279) by Luiz Moutinho; José Luís Reis; Eduardo Parra López; José Paulo Marques dos Santos is a nonfiction available to read on EtoBox.
What is Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1 (Smart Innovation, Systems and Technologies, 279) about?
Preface Contents About the Editors Artificial Intelligence Applied in Marketing Forecasting Hotel-booking Cancelations Using Personal Name Records: An Artificial Intelligence Approach 1 Introduction 2 Literature Review 2.1 The Context of the Hospitality Industry 2.2 Demand and Cancelation Forecasting: Methods and Techniques 3 Methodology 3.1 Data Preparation 3.2 Models and Validation 4 Results for Cancelation Forecasting 5 Conclusions References Managerial Decisions in Marketing: The Individual Perception of Explainable Artificial Intelligence 1 Introduction 2 Theoretical Background 3 Experimental Study: Research Procedure and Results 3.1 Research Procedure 3.2 Results 4 Implications and Future Research 5 Conclusion References Find Me if You Can! Identification of Services on Websites by Human Beings and Artificial Intelligence 1 Introduction 2 Promoting Services on Company Webpages 3 Methodology 3.1 Empirical Context—Service Typology in the Field of Advanced Manufacturing 3.2 Applied Methods for Analyzing Webpages 3.3 Human Behavior: Manual Annotations 3.4 Web Analysis Using Artificial Intelligence 4 Findings 5 Outlook and Limitations References Under Which Conditions Are Humans M
Who reads Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1 (Smart Innovation, Systems and Technologies, 279)?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Luiz Moutinho; José Luís Reis; Eduardo Parra López; José Paulo Marques dos Santos
- Publisher
- Springer Nature Singapore Pte Ltd Fka Springer Science + Business Media Singapore Pte Ltd
- Published
- 2022
- Language
- EN
- ISBN
- 9789811692680
- Category
- nonfiction
- Subjects
- Marketing, Computer Science, Management
Other editions & translations
- Marketing and Smart Technologies: Proceedings of ICMarkTech 2020 (Smart Innovation, Systems and Technologies Book 205) (2021)
- Marketing and Smart Technologies: Proceedings of ICMarkTech 2019 (Smart Innovation, Systems and Technologies Book 167) (2020)
- Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 1 (Smart Innovation, Systems and Technologies, 344) (2023)
- Marketing and Smart Technologies : Proceedings of ICMarkTech 2022, Volume 2 (2023)
- Marketing and Smart Technologies: Proceedings of ICMarkTech 2023, Volume 1 (Smart Innovation, Systems and Technologies, 386) (2024)
- Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 2 (Smart Innovation, Systems and Technologies, 280) (2022)
More by Luiz Moutinho; José Luís Reis; Eduardo Parra López; José Paulo Marques dos Santos
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