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Can I read Marketing and Smart Technologies: Proceedings of ICMarkTech 2023, Volume 1 (Smart Innovation, Systems and Technologies, 386) on EtoBox?
Marketing and Smart Technologies: Proceedings of ICMarkTech 2023, Volume 1 (Smart Innovation, Systems and Technologies, 386) by José Luís Reis, Jiří Zelený, Beáta Gavurová, José Paulo Marques dos Santos is a nonfiction available to read on EtoBox.
What is Marketing and Smart Technologies: Proceedings of ICMarkTech 2023, Volume 1 (Smart Innovation, Systems and Technologies, 386) about?
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Who reads Marketing and Smart Technologies: Proceedings of ICMarkTech 2023, Volume 1 (Smart Innovation, Systems and Technologies, 386)?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- José Luís Reis, Jiří Zelený, Beáta Gavurová, José Paulo Marques dos Santos
- Publisher
- SPRINGER NATURE
- Published
- 2024
- Language
- EN
- ISBN
- 9789819715527
- Category
- nonfiction
- Subjects
- Engineering, Mathematics, Computer Science
Other editions & translations
- Marketing and Smart Technologies: Proceedings of ICMarkTech 2020 (Smart Innovation, Systems and Technologies Book 205) (2021)
- Marketing and Smart Technologies: Proceedings of ICMarkTech 2019 (Smart Innovation, Systems and Technologies Book 167) (2020)
- Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 1 (Smart Innovation, Systems and Technologies, 344) (2023)
- Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1 (Smart Innovation, Systems and Technologies, 279) (2022)
- Marketing and Smart Technologies : Proceedings of ICMarkTech 2022, Volume 2 (2023)
- Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 2 (Smart Innovation, Systems and Technologies, 280) (2022)
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