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Diffusion of Innovations, 5th Edition by Everett M. Rogers is a science book available to read on EtoBox.

What is Diffusion of Innovations, 5th Edition about?

<p><P>Now in its fifth edition, <i>Diffusion of Innovations</i> is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.<P>In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances&#151;a process which typically takes months or years. But there are exceptions&#58; use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings co

Who reads Diffusion of Innovations, 5th Edition?

Author

Everett M. Rogers

Publisher

New York Free Press, 2003.

Published

2003

Language

EN

ISBN

9780743222099

Category

science

Subjects

Marketing, Social Science, Sociology

Rating

4.1 / 5 (709 ratings)

Updated

2026-03-14