Can I read Gaining Momentum: Managing The Diffusion Of Innovations (Technology Management) on EtoBox?

Gaining Momentum: Managing The Diffusion Of Innovations (Technology Management) by editors, Joe Tidd is a book available to read on EtoBox.

What is Gaining Momentum: Managing The Diffusion Of Innovations (Technology Management) about?

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

Author

editors, Joe Tidd

Publisher

London: Imperial College Press ; Singapore ; Hackensack, NJ: Distributed by World Scientific Publishing

Published

2010

Language

EN

ISBN

9781283143318

Subjects

Marketing, Technology, Business