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Problems In Marketing Second Edition Applying Key Concepts And Techniques by Luiz A M Moutinho, Charles S Chien, Luiz Moutinho is a business book available to read on EtoBox.

What is Problems In Marketing Second Edition Applying Key Concepts And Techniques about?

Fully revised and updated, <b>Problems in Marketing</b> includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. <p></p><p></p><p>Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of d

Who reads Problems In Marketing Second Edition Applying Key Concepts And Techniques?

Author

Luiz A M Moutinho, Charles S Chien, Luiz Moutinho

Publisher

SAGE Publications Limited

Published

2007

Language

EN

ISBN

9781849202626

Category

business

Subjects

Marketing, Management, Business

Updated

2026-03-25