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Can I read Key Marketing Concepts (Macmillan Business) on EtoBox?
Key Marketing Concepts (Macmillan Business) by Mike Meldrum, Malcolm McDonald (auth.) is a nonfiction available to read on EtoBox.
What is Key Marketing Concepts (Macmillan Business) about?
This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a shor
Who reads Key Marketing Concepts (Macmillan Business)?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Mike Meldrum, Malcolm McDonald (auth.)
- Publisher
- Macmillan Education UK
- Published
- 1995
- Language
- EN
- ISBN
- 9780333645635
- Category
- nonfiction
- Subjects
- Business, Marketing
- Updated
- 2026-03-25
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