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Can I read The Selling of the President: The Classical Account of the Packaging of a Candidate on EtoBox?
The Selling of the President: The Classical Account of the Packaging of a Candidate by Joe McGinniss is a history book available to read on EtoBox.
What is The Selling of the President: The Classical Account of the Packaging of a Candidate about?
What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking--and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts Roger Ailes, a PR man who coordinated the TV presentations that delivered the product
Who reads The Selling of the President: The Classical Account of the Packaging of a Candidate?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Joe McGinniss
- Publisher
- Penguin Books Ltd
- Published
- 2012
- Language
- EN
- ISBN
- 9780140112405
- Category
- history
- Subjects
- Political Science, Memoir, Fiction
- Rating
- 3.86 / 5 (486 ratings)
- Updated
- 2026-03-14