Can I read The selling of the President, 1968 on EtoBox?

The selling of the President, 1968 by Joe McGinniss is a book available to read on EtoBox.

What is The selling of the President, 1968 about?

As far back as the first debate with John F. Kennedy in 1960, Nixon had learned, bitterly, the importance of television. And as early as 1966, he had set out to master this new media. One of his first moves in putting together a team for the 1968 campaign was the appointment of seasoned advertising and TV professionals. This book examines that move and the many other considerations that went into Richard M. Nixon's 1968 presidential campaign--at the heart of which was the adroit manipulation and use of television.

Author

Joe McGinniss

Publisher

New York: Pocket Books

Published

1970

Language

EN

ISBN

9780671822491

Subjects

Political Science, Social_sciences

Rating

3.86 / 5 (100 ratings)

Updated

2026-03-14