Can I read Vertical Brand Portfolio Management : Strategies for Integrated Brand Management Between Manufacturers and Retailers on EtoBox?

Vertical Brand Portfolio Management : Strategies for Integrated Brand Management Between Manufacturers and Retailers by Diederich Bakker (auth.) is a business book available to read on EtoBox.

What is Vertical Brand Portfolio Management : Strategies for Integrated Brand Management Between Manufacturers and Retailers about?

Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their suitability as cooperation partners. The proposed Vertical Brand Portfolio Managem

Who reads Vertical Brand Portfolio Management : Strategies for Integrated Brand Management Between Manufacturers and Retailers?

Author

Diederich Bakker (auth.)

Publisher

Springer Fachmedien Wiesbaden, Springer Gabler

Published

2015

Language

EN

ISBN

9783658082215

Category

business

Subjects

Business, Marketing, Strategic Planning

Updated

2026-03-25