Can I read Advertising and Integrated Brand Promotion on EtoBox?

Advertising and Integrated Brand Promotion by Thomas O'Guinn, Chris Allen, Angeline Close Scheinbaum, Richard J. Semenik, Thomas C O'Guinn, Chris Allen is a business book available to read on EtoBox.

What is Advertising and Integrated Brand Promotion about?

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.

Who reads Advertising and Integrated Brand Promotion?

Author

Thomas O'Guinn, Chris Allen, Angeline Close Scheinbaum, Richard J. Semenik, Thomas C O'Guinn, Chris Allen

Publisher

CENGAGE Learning Custom Publishing

Published

2018

Language

EN

ISBN

9781337110211

Category

business

Subjects

Business, Marketing

Rating

4.5 / 5 (202 ratings)

Updated

2026-03-14