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REPUTATION MATTERS : how to protect and preserve your professional reputation by Jonathan Coad is a nonfiction available to read on EtoBox.

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"In our modern landscape of social media, viral news stories and fake news, professional reputations can be far too easily dismantled and tarnished. But many senior leaders, entrepreneurs, politicians, talent managers and even in-house lawyers are unaware of the full scope of techniques, methods and precautions that can be taken to prevent, react to, and mitigate reputational crises. As the lines blur between traditional and social media while misinformation runs rampant, reputations have become both more precious and more fragile than ever. In Reputation Matters, Jonathan Coad draws upon his decades of expertise (both as one of the country's leading media lawyers and as a highly-regarded editorial lawyer) to provide the essential guide to protecting and managing the professional reputation of both yourself and your organization. Passivity in the face of public criticism is often perceived as implicit guilt, while an inadequate response only digs a deeper hole. With this book, readers will peek behind the curtain of the illusive world of crisis management - learning the best strategies and approaches along the way. Reputation Matters is an approachable and engaging read for any bus

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Author

Jonathan Coad

Publisher

Bloomsbury Publishing Plc

Published

2022

Language

EN

ISBN

9781472994431

Category

nonfiction