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Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants) by Charlie Pownall (auth.) is a business book available to read on EtoBox.

What is Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants) about?

What do you when a customer lets fly at you on a high profile review site or when Greenpeace launches a surprise attack on your Facebook page? When a competitor trashes your products anonymously on a consumer review platform, one of your people goes AWOL on Reddit, or when misinformation and disinformation run rife across the web during a major crisis? Social media has been here for years yet organizations of all shapes and sizes continue to tip toe nervously before peeved customers, aggrieved employees, eagle-eyed activists, sceptical bloggers, and opportunistic trolls. Big names are easily sullied and hard won reputations dismantled in today's volatile, judgemental, and unforgiving court of public opinion. __Managing Online Reputation__ is a practical guide to protecting and defending your company's name and image on the internet and in social media. Discover: • The top strategic, societal, behavioural, legal, operational and other kinds of threats to your reputation posed by social media. • How organizations like Buffer, FedEx, Goldman Sachs, ING Direct, Tesla, Shell, and the US Nuclear Energy Institute handled serious online attacks on their businesses and reputations. • How yo

Who reads Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)?

Author

Charlie Pownall (auth.)

Publisher

Palgrave Macmillan UK

Published

2015

Language

EN

ISBN

9781137382290

Category

business

Subjects

Marketing, Science, Management

Rating

3.94 / 5 (15 ratings)

Updated

2026-03-14