Can I read Market Research in Practice : an Introduction to Gaining Greater Market Insight on EtoBox?

Market Research in Practice : an Introduction to Gaining Greater Market Insight by Paul Hague, Carol-Ann Morgan, Nick Hague is a business book available to read on EtoBox.

What is Market Research in Practice : an Introduction to Gaining Greater Market Insight about?

This practical guide to the basics of market research takes a step-by-step approach. It describes and explains the various tools and techniques available to market researchers and through clear, concise advice and real-life case studies, the basics of market research are made straightforward and accessible. Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors. Now in its fourth edition, Market Research in Practice is now fully updated to capture the latest changes and development

Who reads Market Research in Practice : an Introduction to Gaining Greater Market Insight?

Author

Paul Hague, Carol-Ann Morgan, Nick Hague

Publisher

Kogan Page, Limited

Published

2022

Language

EN

ISBN

9781398602823

Category

business

Subjects

Marketing, Science, Management

Rating

4.4 / 5 (63 ratings)

Updated

2026-03-14