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Qualitative Market Research : an Introduction to Qualitative Market Research by Mike Imms and Gill Ereaut is a book available to read on EtoBox.

What is Qualitative Market Research : an Introduction to Qualitative Market Research about?

"It will be essential reading for anyone involved with qualitative market research." --David Barr, Director General of the Market Research Society "An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession." --Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely access

Author

Mike Imms and Gill Ereaut

Publisher

SAGE Publications, Incorporated NetLibrary, Incorporated [distributor

Published

2002

Language

EN

ISBN

9781848600799

Subjects

Marketing, Management, Business