Can I read Protest Politics in the Marketplace : Consumer Activism in the Corporate Age on EtoBox?

Protest Politics in the Marketplace : Consumer Activism in the Corporate Age by Caroline Heldman is a book available to read on EtoBox.

What is Protest Politics in the Marketplace : Consumer Activism in the Corporate Age about?

Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also investigates the use of these tactics by conservatives. Heldman analyzes the democratic implications of boycotting, socially responsible investing, social media campaigns, and direct consumer actions, highlighting the ways in which such consumer activism serves as a countervailing force against corporate power in politics. In Protest Politics in the Marketplace, she blends democratic theory with data, historical analysis, and coverage of consumer campaigns for civil rights, environmental conservation, animal rights, gender justice, LGBT rights, and other causes. Using an inter-disciplinary approach applicable to political theorists and sociologists, Americanists, and scholars of business, the environment, and social movements, Heldman considers activism in the marketplace from the Boston Tea Party to the present. In doing so, she p

Author

Caroline Heldman

Publisher

Cornell University Press

Published

2017

Language

EN

ISBN

9781501715402

Subjects

Economics, Business