Can I read Global Marketing on EtoBox?

Global Marketing by Gautam Dutta is a business book available to read on EtoBox.

What is Global Marketing about?

Cover Copyright Dedication Contents Preface Acknowledgements 1: Global Market Participation Decisions Introduction Motives Behind Internalisation Technology Cost competitiveness Untapped global opportunities Technological competence Entrepreneur’s aspiration Internationalisation and Marketing Marketing: The Basic Task The Standardisation Approach The Adaptation Approach Multinational Phase in Marketing The Changing Concept of Marketing Yip’s Drivers of Globalisation Market Drivers Cost Drivers Government Drivers Technology Drivers Competitive Drivers Global Corporation Internationalisation of Marketing Activities Domestic Marketing International Marketing Multinational Marketing Global Marketing Internationalisation Versus Market Participation Benefits of Global Marketing International to Global: Requirements Localisation Candidates Global Marketing as Efficiency Point Global E-marketing: The Death of Distance Challenges of Marketing Globally Setting Management Orientation Ethnocentric Polycentric or Multi-Domestic Marketing Concept Geocentric Concept Communications Challenges Targeting the Customers Multiple Legal Environment Speed to Market Products Tariff and Non-tariff Barriers

Who reads Global Marketing?

Author

Gautam Dutta

Publisher

Pearson Education India

Published

2016

Language

EN

ISBN

9789332578067

Category

business

Subjects

Marketing, Business

Rating

4.4 / 5 (156 ratings)

Updated

2026-03-14