Can I read The Catalyst : How to Change Anyone's Mind on EtoBox?

The Catalyst : How to Change Anyone's Mind by Jonah Berger is a business book available to read on EtoBox.

What is The Catalyst : How to Change Anyone's Mind about?

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers'minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone's mind?” they ask a different question: “Why haven't they changed already? What's stopping them?”The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organisational culture and how activists ignite social movements, how substance abuse coun

Who reads The Catalyst : How to Change Anyone's Mind?

Author

Jonah Berger

Publisher

London: Simon & Schuster UK Ltd.

Published

2020

Language

EN

ISBN

9781471193781

Category

business

Subjects

Psychology, Management, Sociology

Rating

4.6 / 5 (1,196 ratings)

Updated

2026-03-14