Opening book details…
Can I read The Advertising Effect: How to Change Behaviour on EtoBox?
The Advertising Effect: How to Change Behaviour by Adam Ferrier & Jennifer Fleming is a business book available to read on EtoBox.
What is The Advertising Effect: How to Change Behaviour about?
Want to know how to influence other people’s behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).This is the ultimate insider’s guide, to the ultimate behaviour change industry – advertising.
Who reads The Advertising Effect: How to Change Behaviour?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Adam Ferrier & Jennifer Fleming
- Publisher
- OUP Australia & New Zealand
- Published
- 2014
- Language
- EN
- Category
- business
- Subjects
- Marketing, Business, Sales & Marketing
- Rating
- 4.6 / 5 (82 ratings)
- Updated
- 2026-03-14
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