Can I read Retail Strategy : the View from the Bridge on EtoBox?

Retail Strategy : the View from the Bridge by Dr Jonathan Reynolds, Christine Cuthbertson is a nonfiction available to read on EtoBox.

What is Retail Strategy : the View from the Bridge about?

The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section I : retailing in an international context * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading. * Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment. * Section IV: A summary and overview with further exercises assignments and recommended reading. The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking. * Dual focus, with firm conceptual context supplied in the introductory essays and

Who reads Retail Strategy : the View from the Bridge?

Author

Dr Jonathan Reynolds, Christine Cuthbertson

Publisher

Butterworth Heinemann; Routledge

Published

2003

Language

EN

ISBN

9780080516226

Category

nonfiction

Subjects

Marketing, Business, Management