Can I read Assortment and Merchandising Strategy : Building a Retail Plan to Improve Shopper Experience on EtoBox?

Assortment and Merchandising Strategy : Building a Retail Plan to Improve Shopper Experience by Constant Berkhout is a nonfiction available to read on EtoBox.

What is Assortment and Merchandising Strategy : Building a Retail Plan to Improve Shopper Experience about?

"This book provides a comprehensive yet easy-to-read account of current knowledge related to assortment and merchandising decisions. It uncovers the interdependencies between these decisions from the shopper's perspective, and translates academic insights and experience-based evidence into practical guidelines. A strongly-recommended read for suppliers and retailers alike!" --Els Gijsbrechts, Professor of Quantitative Marketing, Tilburg University, the Netherlands "Today, shoppers often struggle with endless assortments. Berkhout offers visionary shopper-focused solutions to tackle this so-called assortment anxiety. The book provides both tactical and strategic approaches on how to create more variety without increasing complexity. A must-read for all retail professionals." --Ari Akseli, President, Grocery Trade, Kesko "In a time of disruption, where consumers' needs are rapidly changing, all shops are in need of a rethinking in the way they facilitate customer interaction. This book offers complete support, academically solid yet focused on practical insights, for both online and offline product representation. Berkhout has created a guide to successfully manage the 'magic cube' o

Who reads Assortment and Merchandising Strategy : Building a Retail Plan to Improve Shopper Experience?

Author

Constant Berkhout

Publisher

Springer International Publishing : Imprint: Palgrave Macmillan

Published

2019

Language

EN

ISBN

9783030111632

Category

nonfiction

Subjects

Business, Marketing, Science