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Marketing in the 21st Century [4 volumes] (Praeger Perspectives) (v. 1-4) by Timothy J. Wilkinson; Bruce David Keillor; Andrew R. Thomas is a nonfiction available to read on EtoBox.

What is Marketing in the 21st Century [4 volumes] (Praeger Perspectives) (v. 1-4) about?

Annotation. Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, marketing is one of the core areas of study in the hundreds of business schools and MBA programs around the world, and a vital department of virtually every business. This dynamic set showcases the most current trends, issues, ideas, and practices in marketing, especially as the field evolves in the context of globalization and advances in technology. From branding to public relations, e-tailing to customer-retention strategies, overseas expansion to promoting sports products, Marketing in the 21st Century covers the full spectrum of marketing-related issues, in their business and cultural contexts. Written by leading academic thinkers and business practitioners, the four volumes highlight emerging and innovative practices, illustrated through examples from around the world. Volume 1, New World Marketing, provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including Ch

Who reads Marketing in the 21st Century [4 volumes] (Praeger Perspectives) (v. 1-4)?

Author

Timothy J. Wilkinson; Bruce David Keillor; Andrew R. Thomas

Publisher

Praeger Publishers; Praeger

Published

2007

Language

EN

ISBN

9798400683008

Category

nonfiction

Subjects

Marketing, Business, Management