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Can I read The Future of Marketing : Critical 21st Century Perspectives on EtoBox?
The Future of Marketing : Critical 21st Century Perspectives by Philip J. Kitchen is a nonfiction available to read on EtoBox.
What is The Future of Marketing : Critical 21st Century Perspectives about?
Marketing is the high profile subject of public, economic, and political opinion in the world today. Are consumers needs really being satisfied? Is marketing more concerned with rhetoric, spin, and jargon, than in actually seeking to satisfy customer needs? This book is critical and theoretical and raises important issues from leading marketing thinkers. It highlights positive statements and criticisms concerning marketing, and its role within business and as an academic subject in the 21st century.
Who reads The Future of Marketing : Critical 21st Century Perspectives?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Philip J. Kitchen
- Publisher
- Palgrave Macmillan UK
- Published
- 2003
- Language
- EN
- ISBN
- 9780333992869
- Category
- nonfiction
- Subjects
- Marketing, Business, Management
More by Philip J. Kitchen
Browse all works by Philip J. Kitchen
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