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管理实务英语 by 史宝玉主编;柳琳琳,李爱萍副主编, 史宝玉主编, 史宝玉 is a book available to read on EtoBox.

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3 (p1): Unit I Basic Knowledge of Business Section 3 (p1-1): Chapter 1 Introduction to Business Administration 3 (p1-1-1): Part I Management Functions 6 (p1-1-2): Part II Aims of Business Administration 9 (p1-1-3): Part III Importance of Business 15 (p1-2): Chapter 2 Marketing 17 (p1-2-1): Part I Market and Marketing 22 (p1-2-2): Part II Marketing Management Process 24 (p1-2-3): Part III Organizational Markets and Buying Behavior 26 (p1-2-4): Part IV Consumer Markets and Consumer Behavior 30 (p1-2-5): Part V Marketing Services and Person Marketing 34 (p1-2-6): Part VI Guanxi Marketing 40 (p1-3): Chapter 3 Finance Management and Accounting 40 (p1-3-1): Part I Finance Management Introduction and Functions 45 (p1-3-2): Part II Capital Structure and Capitalization in Finance 51 (p1-3-3): Part III Accounting Profession 53 (p1-3-4): Part IV Conventions of Contemporary Accounting 59 (p1-4): Chapter 4 Management of Information System 59 (p1-4-1): Part I Science of Information 63 (p1-4-2): Part II Information Management 68 (p1-4-3): Part III Information Professional 78 (p1-5): Chapter 5 Logistics and Supply Chain Management 78 (p1-5-1): Part I Introduction to Logistics and Supply Chain 85 (

Author

史宝玉主编;柳琳琳,李爱萍副主编, 史宝玉主编, 史宝玉

Publisher

哈尔滨:哈尔滨工程大学出版社

Published

2014

Language

ZH

ISBN

9787566109323