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管理实务英语 1 封面 1 扉页 2 版权页 3 前言 4 目录 5 Unit 1 Introduction to Supply Chain Management 7 Unit 2 Information Systems and Supply Chain Management 12 Unit 3 Inventory Management across the Supply Chain 15 Unit 4 Supply Chain Relationships 19 Unit 5 Challenges Facing Supply Chain Managers 23 Unit 6 The Role of Information Systems and Technology in Supply Chain Management 25 Unit 7 The Importance of Information in Supply Chain 27 Unit 8 Inter-organizational Information Systems 33 Unit 9 Information Requirements Determination for a Supply Chain IOIS 36 Unit 10 Translation to an Information Systems Prototype 40 Unit 11 Information and Technology Applications for Supply Chain Management 42 Unit 12 Future Challenges in Supply Chain Management 49 Unit 13 Sharing Risks in Inter-Organizational Relationships 51 Unit 14 Managing the Global Supply Chain 56 Unit 15 The“Greening”of the Supply Chain 59 Unit 16 International Marketing Defined 63 Unit 17 International Marketing Involvement 65 Unit 18 The Orientation of International Marketing 71 Unit 19 Marketing Research 73 Unit 20 Planning for Global Markets 76 Unit 21 Market Distribution in the Supply Chain 79 Unit 22 Channel Separ

Author

汪浩

Language

ZH