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Can I read AMA handbook for customer satisfaction : a complete guide to research, planning & implementation on EtoBox?
AMA handbook for customer satisfaction : a complete guide to research, planning & implementation by Alan F Dutka; American Marketing Association is a book available to read on EtoBox.
What is AMA handbook for customer satisfaction : a complete guide to research, planning & implementation about?
Unlock the secrets to planning and implementing a comprehensive customer satisfaction program with this easy-to-apply introduction to the principles of customer satisfaction research. Step-by-step guidelines and dozens of examples from Burger King, Baxter Healthcare Corporation, and more.
- Author
- Alan F Dutka; American Marketing Association
- Publisher
- NTC Business Book in association with the American Marketing Association
- Published
- 1994
- Language
- EN
- ISBN
- 9780844235868
- Subjects
- Management, Business
- Updated
- 2026-03-24
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