Can I read How to Measure Customer Satisfaction on EtoBox?

How to Measure Customer Satisfaction by Nigel Hill, John A. Brierley, Rob MacDougall is a nonfiction available to read on EtoBox.

What is How to Measure Customer Satisfaction about?

1 online resource (viii, 151 pages) : "Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing and implementing a CSM survey, highlighting blunders that are commonly made and explaining how to make sure that the measures produced are accurate and credible. It also covers ways of gaining understanding and ownership of the CSM programme throughout the organization and clarifies the business case for customer satisfaction. If you are committed to the future of your company, the ability to measure what your customers think of you is essential - and so is this book!"--Provided by publisher Originally published 1999 by Gower Publishing Includes index Chapter 1 Introduction -- chapter 2 Setting objectives and project planning -- chapter 3 Exploratory research -- chapter 4 Sampling -- chapter 5 Survey options -- chapter 6 Maximising response rates -- chapter 7 Questionnaire design -- chapter 8 Rating scales -- chapter 9 Introducing the survey -- chapte

Who reads How to Measure Customer Satisfaction?

Author

Nigel Hill, John A. Brierley, Rob MacDougall

Publisher

Routledge, Taylor et Francis Group

Published

2017

Language

EN

ISBN

9781351930055

Category

nonfiction

Subjects

Business, Management, Economics