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Can I read Fundamentals of Public Relations and Marketing Communications in Canada on EtoBox?
Fundamentals of Public Relations and Marketing Communications in Canada by William Wray Carney (editor), Leah-Ann Lymer (editor) is a business book available to read on EtoBox.
What is Fundamentals of Public Relations and Marketing Communications in Canada about?
Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications.
Who reads Fundamentals of Public Relations and Marketing Communications in Canada?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- William Wray Carney (editor), Leah-Ann Lymer (editor)
- Publisher
- Pica Pica Press, an imprint of The University of Alberta Press
- Published
- 2015
- Language
- EN
- ISBN
- 9781772120448
- Category
- business
- Subjects
- Business, Marketing, Management
- Updated
- 2026-03-24
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