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Winning on Purpose : The Unbeatable Strategy of Loving Customers by Fred Reichheld; Darci Darnell; Maureen Burns is a business book available to read on EtoBox.

What is Winning on Purpose : The Unbeatable Strategy of Loving Customers about?

Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose , he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a

Who reads Winning on Purpose : The Unbeatable Strategy of Loving Customers?

Author

Fred Reichheld; Darci Darnell; Maureen Burns

Publisher

Harvard Business Review Press

Published

2021

Language

EN

ISBN

9781647821784

Category

business

Subjects

Business, Marketing, Management

Rating

4.7 / 5 (276 ratings)

Updated

2026-03-14