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The Wallet Allocation Rule : Winning the Battle for Share by Timothy L. Keiningham; Lerzan Aksoy; Luke Williams; Alexander J. Buoye is a business book available to read on EtoBox.

What is The Wallet Allocation Rule : Winning the Battle for Share about?

Customer Loyalty Isn't Enough. Grow Your Share of Wallet! The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review , this landmark book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule , managers finally have the missing link to business growth within their grasp--the ability to link their existing metrics to the share of spending that customers allocate to their brands. - Learn why improving satisfaction (or NPS) does not improve share. - Apply the Wallet Allocation Rule to discover what

Who reads The Wallet Allocation Rule : Winning the Battle for Share?

Author

Timothy L. Keiningham; Lerzan Aksoy; Luke Williams; Alexander J. Buoye

Publisher

Hoboken, New Jersey: John Wiley & Sons, Inc.

Published

2015

Language

EN

ISBN

9781119037309

Category

business

Subjects

Marketing, Business, Management

Rating

3.33 / 5 (12 ratings)

Updated

2026-03-14