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Can I read Strategic Marketing Management on EtoBox?
Strategic Marketing Management by Chernev, Alexander is a business book available to read on EtoBox.
What is Strategic Marketing Management about?
Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involv
Who reads Strategic Marketing Management?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Chernev, Alexander
- Publisher
- Chicago, IL: Brightstar Media, Inc.
- Published
- 2009
- Language
- EN
- ISBN
- 9780982512647
- Category
- business
- Subjects
- Management, Business, Marketing
- Updated
- 2026-03-24
Other editions & translations
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