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I'll Have What She's Having: Mapping Social Behavior (Simplicity: Design, Technology, Business, Life) by Mark Earls & Michael J. O'Brien & Alex Bentley is a philosophy book available to read on EtoBox.

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Review" I'll Have What She's Having has profound implications for marketing. People are much less individual than we thought and much more influenced by other people than we realized."--John Kearon, Founder, CEO, and Chief Juicer, BrainJuicer Group PLC(John Kearon ) "This book is a very sophisticated treatment of the most critical influence on consumer decision-making. Every marketing plan must include this thinking in order to have a chance of being successful." --Robert Barocci, President and CEO, The Advertising Research Foundation (ARF)(Robert Barocci ) "Our community of shared ideas and practices comes from a process of imitation we are loath to acknowledge. (In fact our sharing comes from stealing.) But let us not repeat the error here. Bentley, Earls, and O'Brien deserve our unstinting thanks for this thoroughly lively, elegant, intelligent, useful, and companionable book. I for one intend to borrow from it liberally. You should too."--Grant McCracken, anthropologist and author of Chief Culture Officer: How to Create a Living, Breathing Corporation(Grant McCracken ) "Social networks and the power of word of mouth are increasingly important today. If you have been looking for

Who reads I'll Have What She's Having: Mapping Social Behavior (Simplicity: Design, Technology, Business, Life)?

Author

Mark Earls & Michael J. O'Brien & Alex Bentley

Publisher

The MIT Press

Published

2011

Language

EN

ISBN

9780262016155

Category

philosophy

Subjects

Psychology, Business, Sociology

Rating

3.42 / 5 (62 ratings)

Updated

2026-03-13