Can I read The Importance of Small Decisions (Simplicity: Design, Technology, Business, Life) on EtoBox?

The Importance of Small Decisions (Simplicity: Design, Technology, Business, Life) by O'Brien, Michael J., Bentley, R. Alexander, Brock, William A. is a nonfiction available to read on EtoBox.

What is The Importance of Small Decisions (Simplicity: Design, Technology, Business, Life) about?

How people make decisions in an era of too much information and fake news. Humans originally evolved in a world of few choices. Prehistoric, preindustrial, and predigital eras required fewer decisions than today's all-access, always-on world of too much information. Economists have largely discarded the idea that agents act rationally and the market follows suit. It seems that no matter how small or innocuous a decision might seem, there's almost no way to guess the effect it might have. The authors of The Importance of Small Decisions view decisions and their outcomes from a different perspective: as key elements in the evolution of culture. In this trailblazing book, they examine different kinds of decisions and map the outcomes, both short- and long-term. Drawing on this, they introduce a map of social behavior that captures the essential elements of human decision-making. The authors look at the New England Patriots' decision in 2000 to draft an underachieving college quarterback named Tom Brady; they consider Warren Buffett's investment strategy; and they chart the "dancing landscape" of a college applicant's decision-making environment. Finally, they show that decisions can

Who reads The Importance of Small Decisions (Simplicity: Design, Technology, Business, Life)?

Author

O'Brien, Michael J., Bentley, R. Alexander, Brock, William A.

Publisher

The MIT Press

Published

2019

Language

EN

ISBN

9780262352536

Category

nonfiction

Subjects

Anthropology, Business, Psychology