Can I read The Language of Advertising: Written Texts (Intertext) on EtoBox?

The Language of Advertising: Written Texts (Intertext) by Goddard, Angela, 1954- is a book available to read on EtoBox.

What is The Language of Advertising: Written Texts (Intertext) about?

The Language of Advertising: <p>* looks at the relationship between advertising and culture</p> <p>* focuses on the interrelation of language, image, typeface</p> <p>* draws on literary and linguistic theory for analysis of texts</p> <p>* explores specific advertising strategies</p> <p>such as hooklines, puns, connotations</p> <p>* examines a wide range of adverts from British Airways to Castlemaine XXXX</p>

Author

Goddard, Angela, 1954-

Publisher

Taylor & Francis Routledge

Published

1998

Language

EN

ISBN

9780415145985

Subjects

Linguistics, Business, Literary Fiction