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The Language of Advertising: Written Texts (Intertext) by Goddard, Angela is a book available to read on EtoBox.

What is The Language of Advertising: Written Texts (Intertext) about?

<p><P>The <b>Intertext</b> series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, <b>Working with Texts</b>, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with <b>Working with Texts</b>.<br>Drawing on literary and linguistic theory for analysis of texts, <b>The Language of Advertising</b> covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.<br>The second edition has been substantially rewritten to incorporate recent developments in the field. Features include&#58;<br>&bull;a range of new advertisements, from Orange to Young Person's Railcard<br>&bull;new material on internet advertising and its influence on paper texts<br>&bull;new material on advertising designed to be seen 'on the move'<br>&bull;new activities to support student-directed study<br>&bull;updated Further Reading sections and a list of U

Author

Goddard, Angela

Publisher

Taylor & Francis [CAM]

Published

2002

Language

EN

ISBN

9780585452845

Subjects

Business, Literary Fiction, Management

Rating

3.16 / 5 (21 ratings)

Updated

2026-03-14