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MARKETING DE SERVICIOS. Personal, tecnología y estrategia. by Christopher Lovelock, Jochen Wirtz, Christopher H. Lovelock is a business book available to read on EtoBox.

What is MARKETING DE SERVICIOS. Personal, tecnología y estrategia. about?

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 rec

Who reads MARKETING DE SERVICIOS. Personal, tecnología y estrategia.?

Author

Christopher Lovelock, Jochen Wirtz, Christopher H. Lovelock

Publisher

Academic Internet Publishers Incorporated

Published

2009

Language

EN

ISBN

9789702615156

Category

business

Subjects

Management, Business, Marketing

Updated

2026-03-24