Can I read Brand Tuned on EtoBox?

Brand Tuned by Shireen Smith is a book available to read on EtoBox.

What is Brand Tuned about?

· A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything? A strong, authentic brand is what makes your business stand out from the crowd – and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines – so how do you navigate your way through the process? That's where Brand Tuned comes in. With the step-by-step TUNED methodology, you will: define your brand to drive the business forward and help it stand out know what brand promise will attract your ideal client pick a name that will put you "front of mind" ensure that the design elements you choose are distinctive and 'ownable' train your team to live the brand. Drawing from evidence-based... Cover Page 2 Title Page 6 Copyright Page 7 Contents 8 Foreword 12 Acknowledgements 14 Introduction 15 My journey in the world of branding and IP 16 Why me? 17 Equipping you to succeed 18 How to use this book 19 Chapter 1 – What is a brand? Why does it matter? 22 Origins of branding 22 Defining ‘brand’ in busi

Author

Shireen Smith

Publisher

Practical Inspiration Publishing

Language

EN