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Brand Storytelling : Put Customers at the Heart of Your Brand Story by Miri Rodriguez; MIRIANIS RODRIGUEZ is a business book available to read on EtoBox.

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WINNER: Independent Press Award 2021 - Marketing & Public Relations category WINNER: NYC Big Book Award 2020 - Sales and Marketing category WINNER: The Stevie Awards 2020 - 'Book of the Year' Silver award, Women in Business category Written by the award-winning storyteller Miri Rodriguez at Microsoft, this actionable guide goes beyond content strategy and, instead, demonstrates how to leverage brand storytelling in the marketing mix to strengthen brand engagement and achieve long-term growth, with advice from brands like Expedia, Coca Cola, McDonalds, Adobe and Google. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. Brand Storytelling gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle, and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning the customer as a key influencer to motivate the audience. Simpl

Who reads Brand Storytelling : Put Customers at the Heart of Your Brand Story?

Author

Miri Rodriguez; MIRIANIS RODRIGUEZ

Publisher

Kogan Page, Limited; Kogan Page

Published

2020

Language

EN

ISBN

9780749490539

Category

business

Subjects

Business, Industries

Rating

4.4 / 5 (166 ratings)

Updated

2026-03-14