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Advances in international marketing. Vol. 9 : international marketing and purchasing by S. Tamer Cavusgil; Shaoming Zou is a book available to read on EtoBox.
What is Advances in international marketing. Vol. 9 : international marketing and purchasing about?
This analysis starts with an historical perspective on how the discipline of marketing has developed over the years and how it has moved from its traditional emphasis on marketing mix to relationship building and networks. The volume then presents some writings on marketing with relationship and network perspective. Different chapters deal with examples from different industries as well as different countries
- Author
- S. Tamer Cavusgil; Shaoming Zou
- Publisher
- Emerald Group Publishing Ltd. ; JAI , JAI Press Inc., JAI an imprint of Elsevier Science
- Published
- 1986
- Language
- EN
- ISBN
- 9781559381284
- Subjects
- Business, Economics, Marketing
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