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Strategic marketing problems : cases and comments by Kerin, Roger A., Peterson, Robert A. is a business book available to read on EtoBox.

What is Strategic marketing problems : cases and comments about?

Ch. 1. Foundations Of Strategic Marketing Management -- App. Sample Marketing Plan -- Ch. 2. Financial Aspects Of Marketing Management -- Ch. 3. Marketing Decision Making And Case Analysis -- Ch. 4. Opportunity Analysis And Market Targeting -- Quetzal Collections, Inc / Roger A. Kerin And Robert A. Peterson -- Jones Blair Company / Roger A. Kerin -- Tyler Pet Foods, Inc / Roger A. Kerin -- Curtis Automotive Hoist: Market Opportunities In The European Union / Gordon H. G. Mcdougall -- Frito-lay's Dips / Roger A. Kerin And Jeanne Bertels -- South Delaware Coors, Inc / James E. Nelson And Eric J. Karson -- Ch. 5. Product And Service Strategy And Brand Management -- Zoecon Corporation: Insect Growth Regulators / Roger A. Kerin And Larry Smith -- Ms-tique Corporation / Roger A. Kerin -- Manor Memorial Hospital: Downtown Health Clinic / Roger A. Kerin -- Procter & Gamble, Inc.: Scope / Gordon H. G. Mcdougall And Franklin Ramsoomair -- Frito-lay Company: Cracker Jack / Roger A. Kerin -- Swisher Mower And Machine Company: Evaluating A Private Brand Opportunity / Roger A. Kerin And Wayne Swisher -- Ch. 6. Integrated Marketing Communication Strategy And Management -- Throckmorten Furniture,

Who reads Strategic marketing problems : cases and comments?

Author

Kerin, Roger A., Peterson, Robert A.

Publisher

Prentice Hall, c2001.

Published

2001

Language

EN

ISBN

9780130276612

Category

business

Subjects

Business, Marketing, Finance

Rating

4.2 / 5 (65 ratings)

Updated

2026-03-14