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Review of Marketing Research (2) 2 by Naresh K. Malhotra is a nonfiction available to read on EtoBox.

What is Review of Marketing Research (2) 2 about?

Annotation The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. Unlike other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for further theory development and testing. Edited by Narash K. Malhotra along with a distinguished Editorial Review Board drawn from the leading figures in marketing research and theory, the annual Review of Marketing Research volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series

Who reads Review of Marketing Research (2) 2?

Author

Naresh K. Malhotra

Publisher

Emerald Group Publishing Limited

Published

2005

Language

EN

ISBN

9781315088730

Category

nonfiction

Subjects

Marketing, Business, Management